Operating a website can be a very challenging experience, mainly because there are many rules and guidelines tied to getting to the top of the search engines, driving traffic to your site, and posting good engaging content. Understand how to apply the latest rules from Google, running a good SEO marketing campaign, and how to create backlinks to other sites are just a few of the critical things you’ll need to learn.
Even though there is much to learn, there are simple tried and proven methods of getting an edge over your competition that even the most beginning marketers can comprehend. We’re not just talking about sharing via social and email; that’s real beginner stuff. Become a more savvy marketer by mastering these five ways to get the most out of your website content after it is published online.
1. Answer Visitors Questions
If your loyal visitors like your post, they will begin to make comments and ask questions about your website content and what it entails. Their inquiries should be answered honestly and accurately if you know the actual answer, or you can also respond by referring the question to an expert on another site. Whatever the case, you should make sure that each inquiry from your audience receives a response. By responding to your audiences’ questions promptly, you will also build a loyal following that will remain with you as a reputable resource for their needs in your community.
2. Boost it on social media by encouraging engagement
Once you have posted your content on your site, you need to use the tools and resources available to market the post appropriately. Thankfully, because the many social media vehicles online, you can pick and choose which ones are best for you and the content that you have provided. If you follow up on your post right, you get a little or a big boost from these social media networks. The help that you get comes typically in the form of people reading the post and retweeting or sharing this information with others. For instance, if you write posts about how to make money by investing in specific types of high ROI vehicles, you can expect the people in your communities to share this information over time with those that want to be more affluent.
3. Share a different version of your post on sites like Medium and link back to the original blog
When you want to get the most out of your content, you need to make a list of other blogs that support the topics that you have written. In many cases, you can choose several different blog sites that can help you to share the message. According to a CMI guide on content marketing, this will allow you to expand the audiences that you address. However, be careful not to post the same version of your content on any other website or Google could penalize your site for duplicate content. Make sure you re-write the article or create a modified, more brief version before doing this. If you don’t have the time or resources to re-write your posts, we recommend writing a short excerpt then linking it back to your original article, or with our content marketing services, we can do all of this for you.
4. Re-purpose your content by posting the same information in videos
To increase the amount of notoriety that you get, you need to re-purpose what you have written in videos. Videos are a great way to reach audiences that may not read through your article but will receive it readily in a video that they can listen to and share with others. These videos are also a great way to promote your website and boost traffic.
Expand your content’s reach by automating it
While there are many different ways to get your information to a specific audience, some are more highly recommended and useful than others. Therefore, when you are deciding which communication vehicles that you can use to increase the span of who gets it, you may want to check out a marketing strategy that is currently known today as triggering or re-targeting. In essence, you are targeting the audiences that need your content the most. These are people that have already engaged with your content and are much more likely to engage with your business. Re-targeting/triggering is an event-based marketing strategy that requires pixel set-up on your website first. With our content marketing services, we can help take care of this for you as well.
Your content should be working hard for you long after it’s published. Find out how we can help grow your business through effective content marketing.